Tags
Apero Vintage, Belgium, Bordeaux, Facebook, French wine, marketing, wine
Bordeaux is kicking off its red slippers and showing us what it’s really about. Synonym of “expensive”, “red” and “store in cellar for X years”, the agency promoting Bordeaux wines has decided to roll out its Apero Vintage events to Belgium this autumn to dispel the myth that the most famous appellation in the world, only dresses in red …