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Over the years I’ve been involved in organizing a range of wine events from full on exhibitions with 3 days of milling through the crowds of curious wine drinkers (as opposed to wine lovers) in China 
to smaller events with strict-ish access for trade only. I’ve seen hundreds of wineries spend thousands of Euros to attend these events, some with great success, others with none. So here’s my list of observations of how to get the best out of an event. It’s just common sense for the most part but you’d be surprised at how many wineries don’t do these things..
